In 1988, international pressure comes to bear on Chilean dictator Augusto Pinochet, forcing him to call a referendum on his presidency. The country will vote either yes or no on extending Pinochet's rule for another eight years. Leaders of the ``no'' movement recruit Rene Saavedra (Gael García Bernal), a young advertising executive, to spearhead their campaign. With few resources and constant scrutiny by the dictator's minions, Saavedra and his team hatch a bold plan to win the election.
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